Fiftify's customers are multichannel sellers on Shopify, Amazon, eBay and retail, and most of them planned replenishment by hand: export stock to a spreadsheet, glance at last month's sales, place the order on instinct. The result cut both ways: cash locked up in slow movers and, at the same time, stockouts on bestsellers right at peak season.
They needed a model that accounts for seasonality, promotions and uneven supplier lead times. More importantly, it had to live inside the daily WMS workflow rather than in a BI dashboard nobody opens.